Our STORY

Founded in 2020 by longtime friends Jayme Franklin and Isabelle Redfield, The Conservateur was built on a clear conviction: culture shapes politics, not the other way around.

At a moment when American culture felt spiritually hollow, we set out to build a media and lifestyle brand devoted to telling the fuller story of American womanhood— with clarity, conviction, and style.

We understand the Gen Z mind because we are of it: digitally fluent, historically aware, and unafraid to challenge consensus. The Conservateur captures where culture is headed by grounding it in where it came from— elevating American excellence and tradition not as relics of the past but as living inheritances— worth preserving, refining, translating, and carrying forward.

Our work lives at the intersection of culture, politics, faith, fashion, beauty, and femininity. Ideas and aesthetics matter. The way a nation dresses, speaks, builds, worships, and raises its children reveals what it values and what it will become. Through original reporting, thoughtful commentary, and considered design, we trace how culture defines the moment and how it, in turn, shapes the future of the nation.

At our core, The Conservateur exists for women who live and lead with purpose and conviction. We champion women striving to become the best versions of themselves across every arena of life: as mothers, daughters, sisters, friends, wives, colleagues, and professionals. There is no prescribed mold here— only a shared pursuit of excellence, character, and responsibility.

Clear-eyed, principled, and forward-looking, The Conservateur is not trend-driven media but a cultural force in formation. We are building something designed to endure: a brand for women who intend to shape the future, not simply inherit it.